butterfly&stopwatch_hiresFINAL[1]My concept of the “Elevator Speech Effect” was inspired by MIT meteorologist Edward Lorenz’s notion of the “Butterfly Effect,” a phenomenon, backed by the laws of physics, which suggests that a small change in one side of the world could result in a massive difference on the other side. For instance, the flutter of a butterfly’s wings in one hemisphere could change the path of a tornado in the opposite hemisphere.

In our case, the “Elevator Speech Effect” explores a similar concept of cause and effect, namely how a brief presentation, delivered by one person in pursuit of his or her goals and dreams, can initiate a sequence of events resulting in dramatic and amazing opportunities far into the future.

The Elevator Speech + Butterfly Effect = Elevator Speech Effect

To learn more about the “Elevator Speech,” click here.