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Posts Tagged "persuasive presentation skills"

What is The Elevator Speech Effect?

Published April 18, 2011 by Terri Sjodin in Archive, Mentoring, Public Speaking, Sales Presentations, Small Message Big Impact, The Elevator Speech, Training and Development

My concept of the “Elevator Speech Effect” was inspired by MIT meteorologist Edward Lorenz’s notion of the “Butterfly Effect,” a phenomenon, backed by the laws of physics, which suggests that a small change in one side of the world... Read More

What Is An Elevator Speech?

Published by Terri Sjodin in Archive, Public Speaking, Sales Presentations, Small Message Big Impact, The Elevator Speech, Training and Development

Elevator Speech (n.) – An elevator speech is a brief presentation introducing a product, service, philosophy or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to... Read More