January 29, 2024. A vital element in creating influence in today’s market is the ability to build and deliver thought-provoking presentations. From short elevator speeches to longer, more formal talks, crafting a compelling message is well within your reach—provided you know how to avoid the most common pitfalls.Most people want to improve their presentations but don’t know where to start—and that can be costly. That is where this book can help. Terri Sjodin shares the results of her multiyear research project, which identified 12 common sales presentation mistakes that may cost an individual the win, the deal, or the opportunity, and shows how to avoid them.

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