Order Your Copy of Small Message, Big Impact
“Don’t just think of an elevator speech as a generic tool you use in chance moments — consider the concept as a strategy to manage multiple talking points and to communicate more complex ideas as well.”
Terri L. Sjodin CPAE, CSP
About the book…
Terri L. Sjodin’s national bestselling book, Small Message, Big Impact: The Elevator Speech Effect, provides an entertaining, straightforward, and practical how-to guide on effectively communicating your critical message in a short period of time. She gives readers an inspiring new perspective on the power of what she calls the “Elevator Speech Effect” and shows them how to employ this amazing little tool to create influence in today’s market.
Perhaps you want to sell a product or service, promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message that will help you access challenging decision makers. Whatever your purpose — be it professional, academic, political, philanthropic, or personal — you can learn to craft a fresh, brief, and persuasive message that generates tangible results!
In this book you will learn
- How to build a compelling and persuasive case using six of the most consistently effective arguments in today’s market.
- How to incorporate new creative illustrations and bring your message to life.
- How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and social media platforms.
- How to speak in your own authentic voice — it’s not only what you say, it’s how you say it.
- This book provides the reader with a complete sample elevator speech, outlines to help you craft your next talk, worksheets, evaluation forms… and much more!
Terri L. Sjodin CPAE, CSP
Terri L. Sjodin is one of America’s leading experts on persuasive presentations. More than thirty years after launching her company, Sjodin Communications, from a spare room in her home, she has built an impressive client list that includes Fortune 500 companies, small businesses, national sales teams, industry associations, and even members of Congress. Her specialty is blending communications theory, field research, and practical sales experience to help professionals become more polished, persuasive presenters in an ever-changing marketplace. Terri combines a fresh approach and sassy style with highly effective, road-tested solutions for busy salespeople, entrepreneurs, executives, and anyone else who needs to speak well under pressure. Terri is a New York Times bestselling author, an award-winning speaker, a popular LinkedIn Learning Instructor, and a frequent guest on radio and television talk shows throughout the country, appearing on The Today Show, Bloomberg, CNN, CNBC, and many industry podcasts.
Terri L. Sjodin CPAE, CSP
Terri L. Sjodin is one of America’s leading experts on persuasive presentations. More than thirty years after launching her company, Sjodin Communications, from a spare room in her home, she has built an impressive client list that includes Fortune 500 companies, small businesses, national sales teams, industry associations, and even members of Congress. Her specialty is blending communications theory, field research, and practical sales experience to help professionals become more polished, persuasive presenters in an ever-changing marketplace. Terri combines a fresh approach and sassy style with highly effective, road-tested solutions for busy salespeople, entrepreneurs, executives, and anyone else who needs to speak well under pressure. Terri is a New York Times bestselling author, an award-winning speaker, a popular LinkedIn Learning Instructor, and a frequent guest on radio and television talk shows throughout the country, appearing on The Today Show, Bloomberg, CNN, CNBC, and many industry podcasts.