We are dedicated to helping individuals and organizations communicate more effectively through the development of persuasive presentation skills.
The State of Sales Presentations Research Study
Underpinning the twelve most common mistakes is a multi-year, three phase, formal research study that explores the question, “Does making a sales presentation mistake impact the outcome or the ability to move a transaction forward?” Our research says yes.
This research exclusively targeted business development professionals whose livelihoods depend on their ability to build and deliver persuasive presentations, whether they promote a product, service, or cause. The entirety of the data collected was self-reported by business and sales professionals, examining their perspectives on mistakes made while delivering and observing sales presentations.
Why focus on the mistakes? Because you can’t improve what you don’t recognize as a problem. Recognition is the fastest way to course correct.
The State of Sales Presentations Research Study
Underpinning the twelve most common mistakes is a multi-year, three phase, formal research study that explores the question, “Does making a sales presentation mistake impact the outcome or the ability to move a transaction forward?” Our research says yes.
This research exclusively targeted business development professionals whose livelihoods depend on their ability to build and deliver persuasive presentations, whether they promote a product, service, or cause. The entirety of the data collected was self-reported by business and sales professionals, examining their perspectives on mistakes made while delivering and observing sales presentations.
Why focus on the mistakes? Because you can’t improve what you don’t recognize as a problem. Recognition is the fastest way to course correct.
Terri L. Sjodin CPAE, CSP
Terri L. Sjodin is one of America’s leading experts on persuasive presentations. More than thirty years after launching her company, Sjodin Communications, from a spare room in her home, she has built an impressive client list that includes Fortune 500 companies, small businesses, national sales teams, industry associations, and even members of Congress. Her specialty is blending communications theory, field research, and practical sales experience to help professionals become more polished, persuasive presenters in an ever-changing marketplace. Terri combines a fresh approach and sassy style with highly effective, road-tested solutions for busy salespeople, entrepreneurs, executives, and anyone else who needs to speak well under pressure. Terri is a New York Times bestselling author, an award-winning speaker, a popular LinkedIn Learning Instructor, and a frequent guest on radio and television talk shows throughout the country, appearing on The Today Show, Bloomberg, CNN, CNBC, and many industry podcasts.
Terri L. Sjodin CPAE, CSP
Terri L. Sjodin is one of America’s leading experts on persuasive presentations. More than thirty years after launching her company, Sjodin Communications, from a spare room in her home, she has built an impressive client list that includes Fortune 500 companies, small businesses, national sales teams, industry associations, and even members of Congress. Her specialty is blending communications theory, field research, and practical sales experience to help professionals become more polished, persuasive presenters in an ever-changing marketplace. Terri combines a fresh approach and sassy style with highly effective, road-tested solutions for busy salespeople, entrepreneurs, executives, and anyone else who needs to speak well under pressure. Terri is a New York Times bestselling author, an award-winning speaker, a popular LinkedIn Learning Instructor, and a frequent guest on radio and television talk shows throughout the country, appearing on The Today Show, Bloomberg, CNN, CNBC, and many industry podcasts.